Given the amount of crisis communications and similar work I often do, I’m a big fan of training, so when a crisis hits we are prepared. Just as important as training though is having a checklist to work from when the task requires quick action. Author Deirdre...
All too often in a campaign or issue advocacy group, someone has an off the wall idea to promote the candidate or cause. Maybe it doesn’t seem like a good idea, but hey, all press is good press right? Not so much…. A new study out by the Chief Marketing...
Social media is often written off as a waste of time. And for a good reason too, from an employer’s standpoint. But from a marketer’s standpoint, social media presents a wealth of opportunity to reach niche audiences with authentic, creative messages. The...
According to the New York Times, Twitter and LinkedIn have agreed to a partnership that will allow LinkedIn users to bring their tweets to the popular professional social network. Adding Twitter updates to LinkedIn makes the site more dynamic and is a good move for...
