I read an interview this morning where the subject of the interview was a supposed “digital” guy. But the entire interview was about advertising. This tells me we still have a long way to go in making digital mainstream, when firms that are purely about...
The more I travel, the more I realize there is a type of person who wants to have the perception of being cultured without actually being cultured. There is an old saying in PR that “perception is reality” and maybe they’re shooting for that. Culture...
I was reminded this morning of a simple marketing truth that app developers so often miss: when talking about your service: Skip the features. Talk about value. What does looks like? When someone asks “Can you sync with Twitter?” the answer isn’t...
