Notes

Andy Dunn: Get One Thing Right

Great read by Andy Dunn on Medium.com: Make one thing great. Get one thing right. That earns you the right to go from product one to product two. Take as much time as you need to get product one right, and to prove it—because if you don’t, no one is going to be...

Digital vs. Advertising

I read an interview this morning where the subject of the interview was a supposed "digital" guy. But the entire interview was about advertising. This tells me we still have a long way to go in making digital mainstream, when firms that are purely about pushing online...

Cultured versus the perception of culture

The more I travel, the more I realize there is a type of person who wants to have the perception of being cultured without actually being cultured. There is an old saying in PR that "perception is reality" and maybe they're shooting for that. Culture can be a powerful...

Palm III

I think there's a Palm Pilot somewhere in my parents' house. I am determined to find...

Talking about your app

I was reminded this morning of a simple marketing truth that app developers so often miss: when talking about your service: Skip the features. Talk about value. What does looks like? When someone asks "Can you sync with Twitter?" the answer isn't "Yes, we have an API...

BlueHornet in the SPAM folder

Emails from BlueHornent, the email service provider (ESP) that powers many conservative email senders, including the agency Paramount, are currently almost universally going to spam. Salsa Labs, the progressive email provider, is also getting spam canned. Based on...

Merry Christmas

Back from church, kids have opened their one present, and The Chipmunk Song is on. Pretty perfect. Merry Christmas Interwebs! Luv ya.

GOP Tech: Got Talent?

I happen to think we've got a lot of awesome tech talent on the Right. Then I see how the Left is training literally thousands of tech-literate operatives and I feel a bit like Aragorn watching an army of approaching orcs... Liberal activists laying the groundwork for...

What is “Digital”?

With the rapid pace of change in today's marketing environment, it's useful to take a step back and talk about exactly what we mean when we talk about "digital marketing". As a digital agency, it's a pretty all consuming affair for us, but I'd like to break it down to...

On Twitter