“Campaign 2016’s killer app”
Campaign tech is off to a slow start in 2016, but campaigns are starting to ramp up. I had the chance to talk with AMI Newswire recently about where innovation will be with mobile apps:
“When you are building a mobile app for a campaign it is important to keep in mind who the audience is, who is likely to go download it,” Fuller said. “The person who is going to download it is not just a voter but also a supporter – someone who is an advocate. So, it is important to not only have the tool itself, the app itself, but to have the tools in it that empower that individual supporter and basically put a field office on their smart phone.”
You can read the full article here.